Your marketing is a leaky bucket.
I build email systems for established e-commerce brands and creators that turn wasted attention into revenue.
You're already paying for visitors, but their attention disappears like water from a leaky bucket. I plug those leaks, turning wasted customer-attention into a reliable asset for your brand.
About me ✌🏻
I'm Nico. I enjoy building email systems and writing. My goal is to help brands grow by creating email strategies that connect with their audience.
You're Treating All Attention the Same
A first-time visitor and a loyal customer don't have the same relationship with you. So why does your marketing act like they do?
Wasted Ad Spend
You're paying to fill a bucket with holes in it.
Every dollar you spend on ads is a dollar spent on attention. When a visitor leaves without you capturing that attention, the dollar is wasted. When you send the wrong message and they unsubscribe, the value of that attention is destroyed. We'll make your acquisition spend work harder by preserving the value of every visitor.
Relationship Mismatch
Your biggest leak? Sending the same message to everyone.
Imagine asking a stranger to marry you. Weird, right? That's what most marketing does. It screams the same offer at 'cold' attention (new visitors) and 'hot' attention (loyal fans). This mismatch doesn't just feel wrong-it actively kills potential sales and wastes the attention you paid for.
Attention Has a Temperature
Hot, warm, or cold-every visitor has an attention temperature.
The key isn't just capturing an email. It's understanding the *temperature* of that attention. A new subscriber is 'cold'-they're curious, but not ready for a hard sell. A repeat opener is 'warm.' A frequent buyer is 'hot.' My job is to build a system that respects this temperature, warming people up naturally instead of forcing a sale.
An Attention Preservation System
Turn your list from a broadcast channel into an appreciating asset.
Instead of one-off campaigns, we'll build a system that manages the entire 'Attention Timeline.' From the first click to the tenth purchase, every message will be intentional. Its only job? To preserve and increase the value of the attention they've given you.
The result is an owned audience that you don't have to re-acquire every month. It's the difference between renting an audience from Facebook and owning your own.
What happens when you fix the leaks?
You stop renting attention and start owning your audience. This isn't just about more email revenue. It's about building a more resilient business.
Predictable Growth
Move from unpredictable campaign spikes to a consistent, automated revenue stream that grows every month.
Increased LTV
Turn one-time buyers into repeat customers who feel understood, not just marketed to. This is how you build brand loyalty.
Reduced Ad-Spend Dependency
As your owned audience grows, your reliance on expensive, volatile ad platforms decreases. Your business becomes more self-sufficient.
A True Business Asset
Your email list becomes more than just a list of contacts. It becomes a valuable, appreciating asset that you control completely.
Does This Diagnosis Fit?
If you're nodding along, we should probably talk.
For Established E-commerce Brands
Doing $25k+/month & ready to take your email channel seriously?
You've already built a successful brand. Ads are running, sales are consistent, but you know email is an untapped goldmine. It feels like a missed opportunity, a channel that should be driving more growth and higher LTV. You're not wrong.
Do these sound familiar?
- Your LTV isn't keeping pace with your acquisition costs.
- Email feels like an afterthought, not a primary revenue driver.
- You have thousands of customers, but no real system to bring them back.
- Sometimes you or your team writes an email campaign, when they have time, but it's not strategic or consistent.
- Your campaigns are one-size-fits-all, and you know it's not optimal.
- You have a few flows, but you can't really tell if they're working as they should.
- You're ready to invest in a system that turns one-time buyers into lifelong fans.
For Creators & Consultants
If you have an audience but struggle to monetize it consistently.
You've built trust and attention, but it's not translating into predictable income. Your audience is warm, but your sales process is cold.
Are you dealing with this?
- Your income is all about launch spikes and quiet periods in between.
- You have a newsletter, but it feels more like a chore than an asset.
- You're great at creating content but hate the 'hard sell.'
- You feel like you have to be 'on' 24/7 to keep your audience engaged.
- You want an automated system that sells without being sleazy.
My Proven 3-Step Email System
We'll turn your leaky bucket into a fine-tuned revenue engine.
1. Audit & Foundation
Days 1-10
- Deep audit of your entire email operation.
- Identify quick wins for immediate impact.
- Build a solid foundation for deliverability.
2. System & Automation
Days 10-25
- Build your core, behavior-driven email engine.
- Automate core flows like welcome, cart recovery, and post-purchase flows.
- Create a system that sells for you 24/7.
3. Optimization & Growth
Day 25+
- Run targeted campaigns to engaged segments.
- Implement more advanced flows so you can capture more interest.
- A/B test to constantly improve performance.
- Refine strategy to increase LTV and drive predictable revenue.
- Continuous optimization to boost performance and maximize revenue.
Ready to Fix Your Email Channel?
Stop leaving money on the table and start building a real asset.
Ready to stop wasting interest?
Start by telling me about your brand. It only takes 2 minutes.
2 min form • No commitment • 100% confidential
This is how we'd work together
A transparent, results-focused partnership.
Strategic calls
We talk when it matters (kickoff, planning). The work happens fast and async.
Transparent work
You'll see what's shipped, why it matters, and what it moved.
Service options
Done-for-you or done-with-you. We'll pick what fits your team.
Practical CRO
We optimize what actually moves revenue-capture rates, timing, and messaging.
Brand deep dive
We learn your brand and customers so emails sound like you and convert.
A/B testing
Quick tests, clear reads. Keep the winners, drop the rest.
Performance tracking
Tight feedback loops and dashboards that tell the truth.
Fast turnaround
Speed without sloppiness. We move, measure, and improve.
A few common questions
Is this just another 'email marketing' service?
No, I don't just send campaigns. I build and implement a complete email system. The goal is to create a long-term asset that generates predictable revenue, not just a temporary spike in opens.
Do I need a huge email list for this to work?
Not at all. A smaller, engaged list is far more valuable than a large, cold one. My system is designed to improve the engagement and profitability of the list you already have, no matter the size.
How quickly will I see results?
You'll see improvements in engagement and deliverability quickly, often within 30 days. The goal isn't just a quick win. It's building a system for sustainable, long-term growth that compounds over time.
I'm already so busy. Is this going to be a lot of work for me?
My process is designed to be 'done-for-you' or 'done-with-you,' depending on your needs. I do the heavy lifting. Your job is to provide feedback and watch your email channel become a primary driver of growth.
What if my customers don't like getting more emails?
This is a common concern, but it's about sending the *right* emails, not just *more* emails. We focus on value and relevance. By sending messages that are genuinely helpful and timed correctly, we actually strengthen the customer relationship, reduce unsubscribes, and make them look forward to hearing from you.
Is this a monthly retainer or a one-time project?
My focus is on long-term growth partnerships, so I primarily work on a monthly retainer basis. This allows us to continuously adapt and optimize. However, these are flexible, month-to-month commitments. I also take on one-off projects, like building a core welcome sequence, when it's a great fit.
What platform do you specialize in?
I specialize in Klaviyo and ConvertKit, as they provide the robust tools we need for powerful segmentation and automation. While these are my preferred platforms, the systems I build are platform-agnostic and can be adapted to work effectively on the modern ESP you already use.